• home
  • category management

Category Management

Canned Vegetables
Canned Fish
Canned Fruit
Ambient Litre Juice
Ready to Drink Juices
     
 
 
 
 
 

Retailers, get the inside track to driving performance of the above categories by using Category Management principles. Category management seeks to "establish what it is the consumer wants, then delivers it".

Category Management - What is it?

More and more Irish retailers are now using Category Management as a key driver of growth. Category Management delivers insight on how the category should be merchandised in store. The main benefits include:

  • Ensuring key category sellers are on shelf
  • Increase profit and turnover from the same shelf space
  • Making category easier to shop
  • Removing unnecessary duplication

How Category Management can grow your business

Category Management focuses on optimising product range and space in-store to maximise the returns from a category or categories for the retailer. This is achieved by use of market research, store EPOS and up to date market information.

How Category Management is implemented?

Category Management is easy to implement by use of planograms. Planograms are a visual representation of how a category should be merchandised in-store.

Batchelors Category Management offers a range of planograms which can be tailored to fit the space requirements of individual retail outlets.

Planograms should be updated regularly to take into account new NPD and changes in consumer trends.

The following links gives details of how you can maximise category performance in your store. Click below for information on:

  • Current market trends and facts
  • Category insights
  • Recommended Range
  • Planograms and merchandising guidelines

Canned Vegetables   |   Canned Fish   |   Canned Fruit   |   Ambient Litre Juice   |  
Ready to Drink Juices   |