Category Management

Market Facts

  • The Canned Fruit market in Ireland is valued at approx. €10 million.
  • The three major brands in Canned Fruit are Lustre (30%), Sunny Sounth (16%) and Del Monte (16%). Private Label also holds a significant share of this category with 26% of the Irish market.
  • Lustre is the number 1 selling canned fruit brand in Ireland. Lustre has an extensive range of quality canned fruits available in both syrup and juice.

Category Insights

  • Canned Fruit allows consumers to make a quick and convenient purchase without sacrificing quality. Canned Fruit is typically available in either syrup or natural juice.
  • The Canned Fruit category is driven by key flavours such as Pineapple, Peach, Fruit Cocktail and Pear. These traditionally strong flavours have been joined by emerging flavours such as Strawberry and Mixed Fruit as the key drivers of the canned fruit category.
  • The latest trend in this category is the emergence of fruit pots. Products such as the Lustre Kids Route to Fruit should be included on planograms for Canned Fruit. This will help you as a retailer to continually satisfy consumer needs and wants.  

Recommended Range

It is extremely important that retailers have the correct listings in store in order to maximse sales. Shelf space needs to be used wisely in order to manage your stock effectively also keep the consumer happy.

Lustre is the brand leader in Canned Fruit and here are the top selling Lustre products:

  • Lustre Fruit Cocktail in  Juice 410g
  • Lustre Peach Slices in Juice 410g
  • Lustre Pear Halves in Juice 410g
  • Lustre Fruit Cocktail in Syrup 410g
  • Lustre Grapefruit Segments in Syrup 410g

Planograms & Merchandising Guidelines

  • The Canned Fruit category should be blocked by brand making the category easier to shop for its brand loyal consumers.
  • Space should be allocate dependent on the market share of both the key brands and key flavours in the category.
  • Brand share should be splti up as follows: Private Label-26%, Lustre-30%, Sunny South-16%, Del Monte-16%, All Other Brands-12%
  • Flavours should be allocated the following space: Pineapple-19%, Peach-17%, Fruit Cocktail-16%, Pear-11%, Grapefruit-6%, Strawberry-7%, All Other-24%.
  • The planograms below are based on current market information. Implementaion of these planograms in store will help maximise purchase from the overall category as products are alllocated space according to market share and rate of sale in the Irish market.

Note: Adobe Acrobat Reader is required to open these Planograms, if you do not have this on your computer click here to download Adobe Acrobat Reader

5 Shelf Plan

Click on the above link to download this planogram and all supporting documentation to your computer

4 Shelf Plan

Click on the above link to download this planogram and all supporting documentation to your computer

For Further Information Contact:

72-74 Bannow Road, Cabra West, Dublin 7, Ireland
Telephone: + 353 1 8823255
E-mail address: catman@batchelors.ie